Executive Summary

Strategic Overview & Market Alignment.

Strategic Vision

To democratize commercial exposure for students by bridging the gap between academia and industry. This directly supports the UAE National Innovation Strategy[1] which mandates the incubation of youth talent to drive the knowledge economy. Furthermore, it aligns with "We The UAE 2031"[2] goals to double the number of Emirati SMEs.

The Solution

  • Low Barrier: 500 AED entry vs 20k+ at major trade shows[3].
  • Efficiency: Split-shift logistics (AM/PM) doubles revenue per sqm.
  • Scope: Targeting 70+ accredited Higher Education Institutions[4] in the UAE.
References:
  • [1] UAE Cabinet. "National Innovation Strategy: Education & Technology." uaecabinet.ae
  • [2] UAE Government Portal. "We The UAE 2031 Vision." u.ae
  • [3] Dubai World Trade Centre. "GITEX Global 2024 Exhibitor Rates." gitex.com
  • [4] Commission for Academic Accreditation (CAA). "Licensed Institutions." caa.ae

Competitive Landscape

Price vs. Student Focus

  • GITEX: High Cost, B2B Focused. (Upper Left)
  • Uni Science Fairs: Low Cost, No Commercial Value. (Lower Right)
  • UniTech: Low Cost, High Commercial Value. (Sweet Spot)

Master Execution Schedule

Month-by-Month Activity
Select Timeline

Month 1: Foundation

Strategic Priorities

Department Heatmap
Activity Checklist

    Operational Model

    Venue Logic

    1200 sqm
    Max Stalls
    200

    Marketing Funnel

    30,000 AED
    Est. Leads
    210
    Ticket Revenue
    3,150

    Financial Master Center Live Simulation

    Revenue Drivers

    65%
    Net Profit
    0
    Margin
    0%
    ItemAmount%

    Basis of Financial Estimates Inputs affect Cash Flow immediately

    AED/sqm
    Ref: Mid-tier hall avg (DWTC/Universities) excl. services.
    AED
    Ref: DTCM e-Permit portal (Ticketed Event + Insurance).
    AED/unit
    Ref: Local contractors (Al Laith/Global Event Mgmt).
    AED/mo
    Ref: Trade License amortization + 1 Part-time Admin.

    Detailed Monthly Cash Flow Waterfall

    Breakdown dynamically calculated based on the "Basis of Estimates" inputs above.

    MonthDetailed Expense BreakdownExpRevNetBal

    3-Year Growth Projections

    50%
    ItemYear 1Year 2Year 3

    Investment Ask & Valuation

    200,000 AED
    15%
    Post-Money Valuation 0
    Pre-Money Valuation 0

    Risk Matrix

    Permit Delays

    High Impact. Mitigation: Apply 3mo early.

    Mitigated

    Low Occupancy

    Med Impact. Mitigation: Variable cost build.

    Mitigated